There’s something special about a familiar face.

For Honolulu Coffee Co., that face has been part of our story for decades. Now, it’s taking on a fresh look.

We’re introducing an updated logo inspired by one of the original Honolulu Coffee marks that longtime guests and kamaʻāina may recognize. The original design, featuring the iconic Honolulu Coffee woman surrounded by the company name, has remained part of our story for years and can still be seen at our Bishop/Downtown Honolulu and Moana Surfrider locations.

The updated logo brings that familiar design forward with a cleaner, more focused look that reflects our mission to deliver The Hawai‘i-Made Coffee Experience.

Why Update the Logo?

The new logo was created with both our history and our future in mind. The refreshed design:

• Reconnects with our roots by drawing inspiration from a familiar logo that has been part of the Honolulu Coffee story for decades.

• Puts Honolulu and coffee front and center with a cleaner, more focused design.

• Works across today’s many touchpoints, from storefronts and coffee packaging to digital platforms and smaller applications.

• Keeps the iconic Honolulu Coffee woman at the center of our identity, preserving a visual connection that longtime guests know and recognize.

Some words that have appeared in our logo over the years, including “Artisan,” “Kona,” and “Roaster,” are no longer featured as prominently. But those qualities remain central to who we are.

We continue to grow 100% Kona coffee on our farm on Hawai‘i Island and roast coffee here in Honolulu, using the same care and craftsmanship that have defined Honolulu Coffee since 1991.

“There was always something special about that original logo. It felt unmistakably Honolulu Coffee. Updating it gave us an opportunity to honor where we came from while creating a mark that can carry us into the future.”

— Tyler Zimmer, Co-Owner and President, Honolulu Coffee Co.

Rooted in Hawai‘i. Made for What’s Next.

The updated logo is one part of our continued evolution as we build toward our vision of being the premier Kona coffee company in the world.

It’s a visual reminder of where we started, what continues to guide us, and where we’re going next.

You’ll begin to see the new logo across our digital platforms, with the updated mark gradually appearing on additional locations, packaging and other Honolulu Coffee touchpoints in the months ahead.

A familiar face. A fresh look. The same Honolulu Coffee.